Russian car care products manufacturer came to The New studio to put together an overgrown product line and attract new customers. RUSintez used an opportunity to energise its presence in car care products market by creating a new, vibrant brand.

We proposed three directions for brand identity development, each unveiling the concept of synthesis. Dynamic identity has emerged from the most package-friendly concept and included generative logotype and unique illustrations for each type of the package. We have achieved significant brand emphasis not leaving the boundaries of familiar car chemical products style.
Alex Rud (THE NEW)
Alex Malybaev (FIRMA)
Alex Rud
Maxim Deev
Significant information is highlighted with reflective paint for better readability in poor light conditions.
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