AVANGARD+ is a Russian young architects award. In order to prepare award's relaunch in 2016 founders assigned BBDO Branding to renew it's visual identity. It included a new prize design as the core of the emerging style.
Maxim Deev in collaboration with BBDO Branding has developed a style concept and it's fundamental element–the prize object. Contemporary design tools were chosen to express innovativeness of young architects. Latest architectural techniques are parametric and use mathematical formulas to generate and compose buildings. These tools were used to construct the prize: it was generated procedurally and prepared for production via stereolithography.